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Film Tourism Locations and Experiences: A Popular Korean Television Drama Production Perspective

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The film tourism phenomenon remains relatively underresearched, namely the ways in which film tourism destinations and their associated tourist experiences are shaped, represented, and contextualized through the production and consumption of films or TV dramas. Daejanggeum (2003–2004) is a serialized historical korean TV drama, which has been broadcast in over 60 countries, and its outdoor filming set, the Daejanggeum Theme Park, has become the most popular film tourism destination among international audience in South korea. This article investigates how the production values of the program create, shape, contextualize, and symbolize audience viewing experiences and potential film tourism spaces and/or places. The primary data was collected through a series of qualitative semistructured personal interviews with six korean TV drama production stakeholders. The findings suggest that the identified production values of TV drama production and consumption stem from five major dimensions, and each of those dimensions plays a different role in constructing and contextualizing audience's viewing experiences and potential film tourism locations and experiences.


Document Type: Research Article


Publication date: July 1, 2011

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.

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