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Effects of Emotional Labor on Adventure Tour Leaders' Job Satisfaction

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The aim of this study was to examine the potential effects of two types of emotional labor, surface acting and deep acting, on the job satisfaction of adventure tour leaders employed within Australia. While surface acting refers to faking feelings that are not really felt, or hiding feelings that are inappropriate to display, deep acting is concerned with aligning one's true feelings with the ones required by the job. An online survey measuring adventure tour leaders' levels of emotional labor and job satisfaction was made available on the Internet for a period of 2 months. A sample of 137 participants responded to this survey. The results show that while deep acting has a statistically significant positive impact on adventure tour leaders' job satisfaction, there is no statistically significant relationship between surface acting and job satisfaction. These findings are consistent with research suggesting that deep acting could help to convey a sense of authenticity and a feeling of achievement in employees, thus leading to higher levels of job satisfaction. This, in turn, has implications for the way adventure tour operators manage their employees in relation to human resource management areas such as recruitment, selection, training, development, performance appraisal, and retention.
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Keywords: ADVENTURE TOUR LEADERS; ADVENTURE TOURISM; EMOTIONAL LABOR; HUMAN RESOURCE MANAGEMENT; JOB SATISFACTION

Document Type: Research Article

Publication date: 2010-06-01

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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