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Good, Better, or Best: Selecting the Right Strategy

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The hospitality and tourism industry, providing guests with an intangible product, is highly focused upon the need to provide a quality service product. But, in these difficult economic times, should we necessarily be striving for optimum quality? One needs to be “good,” but does it pay to be best? The purpose of the commentary that follows is to focus hospitality and tourism marketers and managers on issues of importance as they strive to best allocate their resources to remain competitive in a challenging marketplace.
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Document Type: Commentary

Publication date: 01 January 2010

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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