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Film-Induced Tourism in the High Country: Recreation and Tourism Contest

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Abstract:

Political, economic, and social changes have increased the importance of tourism in diversifying and sustaining rural areas. This article examines the impact of film-induced tourism on recreational use of the South Island High Country, New Zealand. Changes to the High Country's economic and administrative environment, coupled with image presented and reinforced in the filmed media (prominently in The Lord of the Rings and The Lion, the Witch and the Wardrobe), has amplified landholders' opportunity to engage in tourism. However, the different (and to some degree incompatible) activity and user profiles of traditional recreationists and new tourists has implications for the High Country.

Keywords: EDORAS; IMAGE; LORD OF THE RINGS; NEW ZEALAND; RURAL

Document Type: Research Article

DOI: https://doi.org/10.3727/154427209789604642

Publication date: 2009-10-01

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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