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The Man from Snowy River: Australia's Bush Legend and Commercial Nationalism

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Abstract:

Various interpretations of The Man from Snowy River have played a central role in keeping the Australian bush myth firmly fixed in the national consciousness. The producers of products and services associated with the legend clearly benefit from the telling and retelling of Banjo Paterson's bush ballad. This article examines the numerous texts of this classic Australian epic and the ways industries such as the entertainment industry, bush clothing, and tourism carefully work to deliberately sustain and nurture the legend. Texts to be examined include the poem, the films, the novel, the TV series, TV advertisements, the welcome sequence performed at the Sydney 2000 Olympic Games, the Arena Spectacular, and the Australian Outback Spectacular.

Keywords: BUSH CLOTHING; COMMERCIAL NATIONALISM; HIGH COUNTRY TOURISM; THE MAN FROM SNOWY RIVER

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/154427209789604633

Publication date: October 1, 2009

More about this publication?
  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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