The Man from Snowy River: Australia's Bush Legend and Commercial Nationalism
Various interpretations of The Man from Snowy River have played a central role in keeping the Australian bush myth firmly fixed in the national consciousness. The producers of products and services associated with the legend clearly benefit from the telling and retelling of Banjo Paterson's bush ballad. This article examines the numerous texts of this classic Australian epic and the ways industries such as the entertainment industry, bush clothing, and tourism carefully work to deliberately sustain and nurture the legend. Texts to be examined include the poem, the films, the novel, the TV series, TV advertisements, the welcome sequence performed at the Sydney 2000 Olympic Games, the Arena Spectacular, and the Australian Outback Spectacular.
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Document Type: Research Article
Publication date: 2009-10-01
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