Films and Tourism: Understanding the Nature and Intensity of their Cause–Effect Relationship

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Abstract:

The present article is part of a wider research project focused on the synergy and all possible connections between film productions and territories. In particular, it deals with the influence of films on tourism motivations as well as their impact on destination images and their role in affecting tourist purchasing behavior. Two different research methods were adopted: a Web survey and an on-site interview conducted in two Italian regions. The results reveal that the cause–effect relationship between film viewing and travel experiences shows varying intensity degrees along the subsequent phases into which choosing and purchasing process tourism products can be divided. More precisely, the influence of film viewing on travel choices gradually weakens as such processes go on, showing decreasing percentages from the first phase (desire to visit a destination brought about by films) to the following ones up to the final purchasing act.
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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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