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A Semantic Analysis of Destination Image Terminology

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Destination image is an important aspect of successful destination marketing; therefore, it receives attention from both tourism academia and practitioners. However, due to the diverse background of destination image researchers, there is variety in use of terminologies, which provides potential for confusion, especially for laypersons. Some researchers use different terms when referring to the same concept, whereas some others use the same terms but refer to different concepts. The purpose of this article is to clarify this terminology confusion in destination image literature by reviewing several empirical and conceptual image-related articles published in well-known journals of tourism and related fields. Visual depictions of relationships between different terms are provided. It is concluded that more commonly accepted image terminology needs to be used by researchers for a substantial and scientific destination image theory and research.
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Document Type: Research Article

Publication date: 2009-03-01

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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