Wine tourism has emerged as a strategic development option for many destinations, including two regions in Croatia. It requires the emergence of a tourism and hospitality orientation, significant private and public capital investment, and a willingness on the part of winery owners to adapt to visitor needs and demands. The aim of this article is to critically examine the emergence of wine tourism in two Croatian wine regions and assess related life-cycle implications. Winery owners' perceptions of and attitudes toward wine tourism are specifically examined, employing interviews and a questionnaire. Recommendations are made for developing the potential of the Croatian wine regions, and for advancement of the wine tourism destination life-cycle concept.
Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.