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Characterizing Off-Peak International Tourists to New Zealand

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Abstract:

Tourism analysts, attempting to stretch the tourism season, may benefit from a detailed characterization of the typical off-season tourist. This study investigates characteristics of foreign individual tourists (FITs) visiting New Zealand during the postpeak shoulder season. Methodologically, the study provides an example of a single sample seasonal variation investigation. Data collected in a well-targeted field survey reveal that a large proportion of the tourists tend to be free of commitments both to workplace or children and their length of stay is longer than average. Several statistically significant differences were found between those who deliberately chose to travel during the postpeak season and those who preferred to travel during the peak season but had to postpone their trip to the shoulder season.

Keywords: NEW ZEALAND; OFF-PEAK; SEASONALITY; SHOULDER SEASON

Document Type: Research Article

DOI: https://doi.org/10.3727/154427206779307169

Publication date: 2006-10-01

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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