Authors: YARNAL, CAREEN; KERSTETTER, DEBORAH; YEN, I-YIN

Source: Tourism Review International, Volume 8, Number 3, 2005 , pp. 281-296(16)

Publisher: Cognizant Communication Corporation

Abstract:

Cruise travel attracted 9.5 million tourists in 2003. Yet, only 5–6% of the US population has cruised. Why are there not more cruisers? The primary purpose of this study was to document the factors associated with the decision not to take a cruise vacation. A secondary purpose was to explore how the concept of constraints negotiation may provide insight into the cruise travel decision-making process. Using qualitative interviews conducted with individuals who travel regularly for pleasure but who have either not cruised or have not cruised recently, we explored individual's travel histories. We focused on adaptive strategies used to negotiate intrapersonal, interpersonal, and structural constraints involved in pleasure travel in general and cruising in particular. Highlighting themes that emerged from the interviews, we drew attention to some of the limitations of the hierarchical constraints model. Finally, we suggested how travel agencies and cruise lines might increase the number of cruisers and provided directions for future study.

Keywords: Constraints; Constraints to travel; Constraint negotiation; Cruising, US

Document Type: Research article

Affiliations: 1: Department of Recreation, Park and Tourism Management, Penn State University, University Park, PA

Publication date: 2005-01-01

More about this publication?

• Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.

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