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A pretest/posttest design was used to investigate the experiences of participants on a university-sponsored ski/snowboard trip to Interlaken, Switzerland. Self-administered questionnaires measuring benefits sought, destination image, satisfaction, and risk perception were distributed during transit. Of the 90 participants, 55 (61%) completed the pretest questionnaire. Thirty-nine (43.3%) completed and returned the posttest questionnaires via e-mail. Additional data were provided by participant observation and open-ended responses within the questionnaire. Frequencies and t-tests revealed that students sought benefits related to novelty, excitement, and social opportunities. Images were of scenic beauty, unique skiing, and cultural attractions. Participants were unconcerned with risks involved in travel after September 11, 2001. Gender, involvement, and previous travel experience were also examined. Recommendations for planners of similar trips are to consider the interests of nonskiers and skiers in marketing, capitalizing on popular images of destinations.

Keywords: Active sport tourism; Benefits sought; Destination image; International travel; Involvement; Perceived risk; Satisfaction; Skiing and snowboarding; Students

Document Type: Research Article


Affiliations: Department of Tourism, Recreation and Sport Management, University of Florida

Publication date: 2004-01-01

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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