THE ATTRACTION OF SWITZERLAND FOR COLLEGE SKIERS AFTER 9/11: A CASE STUDY
Abstract:A pretest/posttest design was used to investigate the experiences of participants on a university-sponsored ski/snowboard trip to Interlaken, Switzerland. Self-administered questionnaires measuring benefits sought, destination image, satisfaction, and risk perception were distributed during transit. Of the 90 participants, 55 (61%) completed the pretest questionnaire. Thirty-nine (43.3%) completed and returned the posttest questionnaires via e-mail. Additional data were provided by participant observation and open-ended responses within the questionnaire. Frequencies and t-tests revealed that students sought benefits related to novelty, excitement, and social opportunities. Images were of scenic beauty, unique skiing, and cultural attractions. Participants were unconcerned with risks involved in travel after September 11, 2001. Gender, involvement, and previous travel experience were also examined. Recommendations for planners of similar trips are to consider the interests of nonskiers and skiers in marketing, capitalizing on popular images of destinations.
Document Type: Research Article
Affiliations: Department of Tourism, Recreation and Sport Management, University of Florida
Publication date: 2004-01-01
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