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This article explores the differences in the relationships among cultural values, personality, travel motivation, vacation activities, and lifestyle in the female and male youth travel markets. A path model is developed separately for the US female and male market. The equivalence of the model across the two markets is determined. The significant differences in the relationships between factors across the two groups are explored. The results suggest the same model holds in the two samples and both models had acceptable fit measures. However, there are significant differences in the strengths of the relationships between the factors. These findings suggest that gender-specific issues cannot be ignored in developing and planning tourism and marketing programs. The implications of the study for academics and practitioners are discussed.
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Keywords: Gender differences; Psychographics; Youth travel market

Document Type: Research Article

Affiliations: 1: *Department of Management, Faculty of Business and Economics, Berwick Campus, Monash University, Australia 2: †Department of Marketing, Faculty of Business and Economics, Clayton Campus, Monash University, Australia

Publication date: 01 January 2004

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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