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Value Orientations and Normative Evaluations of Individuals Visiting Coral Reef Areas in Hawai'i

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This article uses data from a survey of 1,422 individuals visiting six coral reef areas in Hawai'i to examine their value orientations (e.g., protection–use, biocentric–anthropocentric) toward these areas and how these orientations influence their norms regarding use densities at these areas. Belief statements measured value orientations (e.g., “coral reefs have value whether humans are present or not”) and photographs of increasing use densities measured norms. The largest number of users had strong protectionist orientations toward reef areas and these individuals were more likely to feel that higher use densities should not be allowed in these areas, had more crystallization or consensus about use densities that should and should not be allowed, and believed more strongly that use levels were important to manage at these areas.
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Keywords: CORAL REEFS; ENCOUNTERS; INDICATORS; NORMS; STANDARDS OF QUALITY; VALUE ORIENTATIONS

Document Type: Research Article

Publication date: 2012-10-01

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  • Tourism in Marine Environments is an interdisciplinary journal dealing with a variety of management issues in marine settings. It is a scientific journal that draws upon the expertise of academics and practitioners from various disciplines related to the marine environment, including tourism, marine science, geography, social sciences, psychology, environmental studies, economics, marketing, and many more.
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