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The Learning Tourist: The Role of Identity-Related Visit Motivations

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Tourism and leisure patterns are changing in the 21st century; increasing numbers of people view leisure and tourism as an opportunity to expand their understanding of themselves and their world. A research model is described herein that utilizes the construct of identity-related visit motivations as a tool for understanding tourists' visits to free-choice learning settings such as aquariums, coastal preserves, and whale-watching cruises. The model could have important implications for both future tourism research as well as improved tourism practice.


Document Type: Research Article


Publication date: 2011-09-01

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  • Tourism in Marine Environments is an interdisciplinary journal dealing with a variety of management issues in marine settings. It is a scientific journal that draws upon the expertise of academics and practitioners from various disciplines related to the marine environment, including tourism, marine science, geography, social sciences, psychology, environmental studies, economics, marketing, and many more.
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