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RESEARCH NOTE: ENVIRONMENTAL CONCERN AND BEHAVIORS AMONG CORAL REEF TOURISTS AT GREEN ISLAND, TAIWAN

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The purpose of this study was to explore environmental concern and self-reported behaviors among coral reef tourists. Data were collected during the summer of 2002 (N = 149; 97% response rate) in Green Island, Taiwan. Environmental concern was operationalized using 13 items, and self-reported behaviors were assessed through 15 items. Both constructs were measured on a 5-point Likert scale format. Based on descriptive results, respondents were largely supportive of numerous environmental issues that relate to coral reefs, but lacked much involvement in various environmentally responsible behaviors. Examination of tourists' environmental concern and behaviors can help managers to design educational materials and management plans to protect the resource and enhance visitor experiences.
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Keywords: Coral reef tourists; Environmental concern and behaviors; Taiwan

Document Type: Short Communication

Affiliations: Center for Tourism Research & Development, Department of Tourism, Recreation & Sport Management, University of Florida, Gainesville, FL, USA

Publication date: 2005-01-01

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  • Tourism in Marine Environments is an interdisciplinary journal dealing with a variety of management issues in marine settings. It is a scientific journal that draws upon the expertise of academics and practitioners from various disciplines related to the marine environment, including tourism, marine science, geography, social sciences, psychology, environmental studies, economics, marketing, and many more.
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