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Promoting Tourism in Linguistic Minority Spaces on the Web: A Study of Linguistic and Visual Resources on Tourist Websites for Dingle, Ireland and Inari, Finland

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This article explores the web-based promotion of tourism in two linguistic minority spaces, namely Dingle in the Corca Dhuibne Gaeltacht (designated Irish-speaking region) in Ireland and Inari in Finnish Sámiland. Tourism websites not only mediate the contact between tourist and tourism producer, but may also become part of the touristic experience both before and after the visit. Various combinations of resources are used on websites in order to provide access to information about the particular location on the one hand, and in order to differentiate the location and its particular attractions, on the other. Using a selection of 28 websites (14 from each location), we examine how tourist websites promote Dingle and Inari; what combination of linguistic and visual resources are used on these sites for promotional purposes; whether the relevant minority language is used, and, if so, how.
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Keywords: IRISH SAMI; MINORITY LANGUAGES; TOURIST WEBSITES; VIRTUAL ETHNOGRAPHY

Document Type: Research Article

Publication date: 2011-07-01

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  • Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.
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