Increasing the Attractiveness of Places Through Cultural Resources

Author: Richards, Greg

Source: Tourism Culture & Communication, Volume 10, Number 1, 2010 , pp. 47-58(12)

Publisher: Cognizant Communication Corporation

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Abstract:

Culture and tourism have a symbiotic relationship that has the potential to make places more attractive and competitive. This review of the OECD report on The Impact of Culture on Tourism analyzes the ways in which culture and tourism can act as drivers of attractiveness, paying particular attention to the role of potential policy interventions to strengthen this process, including the development of partnerships, funding issues, product development, and marketing. A number of key future issues are identified, and evolving debates in the relationship between culture and tourism are outlined.

Keywords: CULTURE; CULTURAL TOURISM; TOURISM POLICY; CREATIVITY; ATTRACTIVENESS; DISTINCTIVENESS; DIVERSITY

Document Type: Review article

DOI: http://dx.doi.org/10.3727/109830410X12629765735678

Publication date: 2010-03-01

More about this publication?

Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.