This article explores the implications for recruitment and retention in the hospitality industry as a result of the increasing involvement of Polish migrants in the workforce. The research draws on primary data collected using netnography, a modern version of ethnography, from a sample of Polish migrant workers. The merits and difficulties of using this technique are explored and the rationale for the use of netnography as an appropriate research method is outlined. A number of findings are discussed relating to job choice, methods of job seeking, English language issues, and status of the sector. Initial findings indicate it is common for Poles to find their first job in the UK in the hospitality sector due to low entry barriers, ease of access, the lack of required specific skills, high staff turnover, and demand for seasonal workers. There is also a common trend in perceiving the sector as a transient one. In light of these findings the implications for the recruitment and retention of migrant workers are considered.
Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.