If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Film-Induced Tourism in Asia: A Case Study of Korean Television Drama and Female Viewers' Motivation to Visit Korea

$25.00 plus tax (Refund Policy)

Buy Article:

Abstract:

Film-induced tourism refers to visits to a destination or attraction as a result of it being featured on television, film, or video. An important part of tourism marketing in Korea is the promotion of filming locations of Korean television soap operas as tourist attractions, because Korean television dramas enjoy immense popularity in Asia. Based on focus group interviews with Singaporean women who are avid viewers of Korean TV dramas, this article examines how emotions and experiences in watching Korean TV dramas motivate viewers to visit Korea. It also explores the mediatized gaze of female viewers-turned-tourists and how their actual tourist experiences in Korea influence their subsequent consumption of Korean TV dramas. Responses from the focus group participants were divided between those who were motivated by the TV dramas and those who were interested in visiting Korea for other reasons. For the former, the primary pull factor of beautiful scenery in the settings of the various Korean dramas was usually combined with the push factor of seeking to validate or confirm the landscapes and architecture that one had seen in the TV dramas. It was found that visiting Korea did not necessarily lead to interest in viewing Korean TV dramas, but participants who had a positive tour experience in Korea were more likely to be interested in Korean TV dramas upon returning home. As the participants indicated a preference for natural scenery (used as a backdrop for scenes in the TV dramas) over film sets, the author cautions against the overcommercialization and artificiality in the packaging of filming locations.

Keywords: FILM-INDUCED TOURISM; KOREAN TELEVISION DRAMA; KOREAN WAVE; TOURIST MOTIVATION

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/109830407782212510

Publication date: October 1, 2007

More about this publication?
  • Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more