Provider: Ingenta Connect Database: Ingenta Connect Content: application/x-research-info-systems TY - ABST AU - Kay, Alick TI - Promoting Tourism Through Popular Music JO - Tourism Culture & Communication PY - 2006-08-01T00:00:00/// VL - 6 IS - 3 SP - 209 EP - 213 KW - TOURISM KW - TRAVEL KW - SONG KW - PRODUCT PLACEMENT KW - MEDIA N2 - The media in its many forms has been instrumental in popularizing tourist venues and can have the impact of introducing tourism to these places or boosting tourism numbers. An area that has not been explored in enough detail yet is the marketing of tourist attractions/venues in music, which would be heard by substantial listeners globally. This would mean using techniques called "product placement" or "embedding," which advertisers have implemented for almost 40 years in promoting tangible goods in movies, television shows, and, more recently, in pop songs. A suggestion is that such techniques could be used to promote tourist attractions/venues. This is somewhat different from the usual product placement because it may involve promotion of an image. However, it does mean that by choice of the type of song that specific age groups could be targeted. A notable benefit may be that apart from the destination being featured in the lyrics, it may also be featured in an accompanying video clip. UR - https://www.ingentaconnect.com/content/cog/tcc/2006/00000006/00000003/art00007 M3 - doi:10.3727/109830406778134126 UR - https://doi.org/10.3727/109830406778134126 ER -