Influence of Mass Media's Coverage of Adventure Tourism on Youth Perceptions of Risk
Abstract:Perception is a complex construct that is influenced by a number of factors, including the mass media, which can produce a distorted view of reality. This is of significance to adventure tourism businesses because a person's perceptions of adventure, risk, and safety are what determine whether they will participate. Research was undertaken to examine how the mass media's coverage of adventure tourism accidents influences youth perceptions of risk. It was found that the news media increases the perceived risk associated with an activity, but instead of discouraging youth participation it actually encourages future participation intentions.
Document Type: Research Article
Publication date: August 1, 2006
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- Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.