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This article examines the influence of cultural factors on the travel behavior of Vietnamese migrants (Viet kieu) resident in Australia, with particular reference to return visits to Vietnam. A conceptual framework of cultural influence on migrant travel behavior is proposed to explain the relationships between migrant adapted culture and travel behavior. The findings suggest that the Viet kieu maintain certain traditional Vietnamese cultural values and Confucian ideals, while actively adopting behavioral characteristics from mainstream culture during their gradual integration into the adopted society. Significant differences in cultural and travel behavioral characteristics are evident between the Viet kieu, their relatives in Vietnam, and mainstream Australians. Such differences appear to have some connection with the individualism of the West and the collectivism of the East. Issues of identity, rootlessness, belonging, and the relationship between past and present are associated with the decision to travel and subsequent experience of travel to the homeland. The article concludes by discussing implications for future studies.
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Keywords: Migrant culture; Travel behavior; Vietnamese diaspora

Document Type: Research Article

Affiliations: 1: *School of Hospitality, Tourism and Marketing, Victoria University, Melbourne, Australia 2: †School of Applied Economics, Victoria University, Melbourne, Australia

Publication date: 2003-01-01

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  • Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.
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