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This article reports on visitor experience of natural and modified landscapes in New Zealand and shows how some experiences are common across studies in three locations. In each study, photographs of landscape settings and visitor activities were Q sorted by a nonrandom sample of locals and both overseas and New Zealand visitors, and the data were factor analyzed to identify factors or types of experience. Results from a study of Westland are presented to illustrate our approach to research on experience of landscape, and then results across three studies are compared. The results show that there are some consistent themes among the experiences of both local and overseas visitors and that tourist experiences cannot be theorized in terms of a simple dichotomy between “performance” and “gaze.” The consistency of the results across three diverse settings provides a base to develop policy implications that have general relevance.
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Keywords: Culture; Experiences; Landscape; Locals; Patterns; Q method; Tourism; Visitors

Document Type: Research Article

Affiliations: Lincoln University

Publication date: 01 January 2003

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  • Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.
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