RESEARCH NOTE: Pyramids, Pubs, and Pizzas: An Interpretation of Tourism Network Structures

Author: Pavlovich K.

Source: Tourism Culture & Communication, Volume 4, Number 1, 2003 , pp. 41-48(8)

Publisher: Cognizant Communication Corporation

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Abstract:

This article provides an interpretive account of relational connections among tourism suppliers. Traveling as a free and independent traveler through the UK, Italy, and Egypt prompted reflection on the differing types of tourism product delivery modes being experienced. This article examines and illustrates these connections and the role of interorganizational relationships in facilitating or constraining the transfer of information between businesses and consumer. It proposes that a structural optimization of both strong ties (local support relations) and weak ties (external information-seeking relations) contribute to the most effective and reliable mode of product delivery. Finally, the article illustrates how these relational connections can be best structured to achieve strategic advantage for groupings of firms.

Keywords: Networks; Interconnections; Organizations; Strategy; Tourism

Document Type: Research article

Affiliations: 1: University of Waikato, Hamilton, New Zealand

Publication date: 2003-01-01

More about this publication?

Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.