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Tourist Gaze: Universal Concept

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Recent sociological theories have suggested that as posttourism emerges, the “tourist gaze,” the systematic ways in which tourists are seeing, experiencing, and consuming signs, symbols, and places when they are traveling, has increasingly been universalized. This article, based on in-depth interviews with tourists from South Korea traveling to Queensland in Australia and content analysis of tourist brochures and guidebooks produced for the tourists, proposes that their gaze is far from being homogenized. The South Korean tourists' preferences for the “ultra modern,” rather than nostalgia and romanticism in nature, are illustrative of the Eurocentrism in existing tourism theories.

Keywords: Euroce; Key words: Tourist gaze; Universal concept

Document Type: Research Article


Affiliations: School of Tourism and Hotel Management, Griffith University, Queensland, Australia

Publication date: February 1, 2001

More about this publication?
  • Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.

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