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Mainland Chinese Pleasure Travelers to Australia: A Leisure Behavior Analysis

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This article reports on an investigation of the leisure travel behavior of Chinese pleasure travelers to Australia. The study was designed to develop a sociodemographic profile of inbound Chinese pleasure travelers to Australia, identify the travel characteristics, lifestyles, and travel benefits sought when choosing Australia as a destination, and assess the perceived importance of, satisfaction with, and actual participation in leisure activities by these travelers. By using multiple variables, the article provides insights into the Chinese inbound travel market and, in particular, the leisure behavior of Chinese pleasure travelers. The results of the study also provide relevant information on the development of tourist products and tour planning. Other useful findings about current tour-based Chinese visitors are reported, which can complement more traditional origin-based market research.

Keywords: Chinese pleasure travelers;; Key words: Australia

Document Type: Research Article


Affiliations: Department of Management/Tourism, Faculty of Business and Economics, Monash University, Melbourne, Australia

Publication date: 2001-02-01

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  • Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.
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