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The Australian and Croatian Youth Travel Markets: Are They Different?

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The purpose of this study is to assess whether there are differences in the psychographic makeup of the international youth travel market. First, the article examines the relationships between major psychographic factors such as lifestyle, preferences for activities, travel motivation, personality, and cultural values. A path model is developed, separately for two youth travel markets: Australian and Croatian. Second, the equivalence of the model structure is tested. Finally, comparisons are made to test whether the regression coefficients are invariant across the two groups. The results suggest that the model is conceptually equivalent in Australia and Croatia. However, the regression parameters are significantly different. The article concludes by discussing implications for future studies.

Keywords: Australia; Key words: Youth travel; Student market

Document Type: Research Article


Affiliations: 1: *Department of Management, Faculty of Business and Economics, Monash University, Melbourne, Victoria, Australia 2: †Department of Marketing, Faculty of Business and Economics, Monash University, Melbourne, Victoria, Australia 3: ‡Institute for Tourism, Vrhovec 5, Zagreb, Croatia

Publication date: February 1, 2001

More about this publication?
  • Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.

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