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Management, Altruism, and Customer Focus as Drivers of Corporate Social Responsibility in Tourism Intermediation

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Through a sample of 119 travel agencies located in Catalonia (Spain), this study establishes the existence of three different profiles of agencies defined by their managers' corporate social responsibility (CSR) motivations (Management, Altruism, and Customers factors). These profiles present diverse business characteristics and different CSR behavior. In this regard, belonging to the Altruism factor is correlated with the implementation of three types of CSR measures (environmental, social, and economic).
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Keywords: ALTRUISM; CORPORATE SOCIAL RESPONSIBILITY (CSR); INTERMEDIATION; SMALL AND MEDIUM ENTERPRISES

Document Type: Research Article

Publication date: 01 June 2017

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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