If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Netnographic Tourist Research: The Internet as a Virtual Fieldwork Site

$25.00 plus tax (Refund Policy)

Buy Article:


The Internet is emerging as a valuable fieldwork site for researching tourist experiences. This article argues that netnography, a web-based research technique developed by Robert Kozinets, could become more useful in tourism research as the Internet is increasingly normalized as part of everyday lifestyle. However, so far, in the field of tourism research, very few researchers have embraced netnographic techniques as alternatives or complements to traditional fieldwork methods such as face-to-face interviews and surveys. The article also considers the merits, opportunities, and challenges of netnographic tourism research, and provides suggestions for further study.


Document Type: Research Article

DOI: http://dx.doi.org/10.3727/108354212X13473157390966

Publication date: November 1, 2012

More about this publication?
  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
Related content



Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more