All Work and No Play Makes Jack a Dull Boy: An Exploration of Business Travelers' Attendance at Live, Ticketed Entertainment Events
Abstract:This study explores the factors that influence business travelers' attendance at ticketed live entertainment events while traveling on business. Many ticketed live entertainment events (e.g., concerts, sport events) are held in metropolitan areas that are ripe with large numbers of business travelers who can be considered a market segment for event promoters. The current study surveyed business travelers in order to gain initial insight into what does and does not motivate them to attend such events. Eesults provide practical benefit to marketers of ticketed live entertainment events by helping them better understand business travelers as potential customers.
Document Type: Research Article
Publication date: 2012-03-01
More about this publication?
- The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.