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A Comparative Study of Tour Guides' Interpretation: The Case of Macao

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Abstract:

The present study aims to explore how tour guides' interpretations influence tourists' experience and their interest in heritage tourism. To examine tour guides' interpretation quality, style, and their impact on the tourist experience, a comparative study of sightseeing and on-site guides was conducted. The results suggest that tour guides should provide tourists with an insightful interpretation and provoke tourists' emotional thoughts in order to help them to achieve a high level of tourist experience with the visited heritage site and arouse their interest in visiting other relevant heritage sites. In addition to communication competence and knowledge, tour guides' motivation for interpretation is also an important factor influencing the quality and style of their interpretation.

Keywords: CHINESE TOURISTS; CULTURAL INTERPRETATION; MACAO; TOUR GUIDE; TOURIST EXPERIENCE; WORLD HERITAGE SITE

Document Type: Research Article

DOI: https://doi.org/10.3727/108354212X13388995267788

Publication date: 2012-03-01

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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