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Senior Casino Gaming Motivation: Measurement Scale Development

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Casino gaming is an emerging leisure activity for the senior population. Finding out what motivates older adults to spend time in casino gaming is fundamental to determining their future casino patronage intention. This study has explored a comprehensive inventory of senior casino gaming motivations and then generated a scale development procedure to find five distinctive senior casino gaming motivation dimensions: winning and thrill, socialization, escape, enjoyment, and curiosity. Ultimately, confirmatory factor estimates supported model unidimensionality, reliability, and validity while the measurement scale was parsimonious and captured various dimensions of senior casino gaming motivation.
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Keywords: CASINO GAMING; GAMING MOTIVATION; MOTIVATION SCALE DEVELOPMENT; SENIOR LEISURE

Document Type: Research Article

Publication date: 2010-07-01

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