Senior Casino Gaming Motivation: Measurement Scale Development

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Abstract:

Casino gaming is an emerging leisure activity for the senior population. Finding out what motivates older adults to spend time in casino gaming is fundamental to determining their future casino patronage intention. This study has explored a comprehensive inventory of senior casino gaming motivations and then generated a scale development procedure to find five distinctive senior casino gaming motivation dimensions: winning and thrill, socialization, escape, enjoyment, and curiosity. Ultimately, confirmatory factor estimates supported model unidimensionality, reliability, and validity while the measurement scale was parsimonious and captured various dimensions of senior casino gaming motivation.

Keywords: CASINO GAMING; GAMING MOTIVATION; MOTIVATION SCALE DEVELOPMENT; SENIOR LEISURE

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/108354210X12724863327722

Publication date: July 1, 2010

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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