Skip to main content

Portuguese Tourism Segments in Latin America

Buy Article:

$25.00 plus tax (Refund Policy)

The objective of this article is to describe segments of Portuguese holidaymakers traveling to Latin American destinations. A latent class logit model is used to identify segments of Portuguese tourists whose choices differ according to a mix of destination attributes, information gathered, previous experience, and individual socioeconomic characteristics. The model identifies three different segments characterized as nature repeat tourists, ethnic repeat tourists, and first-time tourists. These findings emphasize the importance of taking into account different choice behavior variables to segment the tourist market.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: CONSUMER BEHAVIOR; LATENT CLASS LOGIT MODEL; LATIN AMERICA CHOICE; PORTUGUESE TOURISTS; SEGMENTATION

Document Type: Research Article

Publication date: 2009-10-01

More about this publication?
  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more