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An Assessment of the Outcomes of a Chinese-Language Interpretive Tour Experience at a Heritage Tourism Attraction

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Abstract:

This study uses the first translated version of an established and validated instrument to assess the impacts of an interpretive tour experience on Chinese visitors to a heritage tourism attraction in Australia. The study makes a significant methodological contribution by way of testing the reliability of this instrument in a Chinese cultural context. In addition to its methodological contribution, the study represents the first known published research evaluating the impacts of Chinese-language interpretive tours on inbound visitors from China. Based on results from 285 self-completed surveys, the instrument reliably assessed that visitors' perceptions of their interpretive experience were average to very good on cognitive, affective, and behavioral constructs. Notwithstanding the fact that work still needs to continue in refining one of the ten indicators, the instrument provides practitioners and researchers with a reliable and valid tool for assessing the outcomes of heritage interpretation in two very different cultural contexts.

Keywords: CHINESE TOUR GROUPS; HERITAGE TOURISM ATTRACTIONS; INTERPRETATION; VISITOR OUTCOMES

Document Type: Research Article

DOI: https://doi.org/10.3727/108354209788970144

Publication date: 2009-01-01

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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