Understanding Tourist Revisit Behavior: From a Temporal Perspective
Abstract:Despite the importance of tourist retention and loyalty, extant tourism research has provided little explanation as to why an individual tends to return to the same place year after year. Practical experience in the tourism industry shows that time plays a significant role in tourist retention, but the temporal impact on tourist revisit behavior has not been theoretically explored in the tourism literature. To fill this research gap, this research attempts to present a new perspective for understanding destination revisit. This study proposes the Temporal Destination Revisit Behavior (TDRB) concept in comparison to previous tourist typologies across the novelty–familiarity continuum, and suggests meaningful theoretical foundation for destination marketing.
Document Type: Research Article
Publication date: May 1, 2008
More about this publication?
- The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.