Millennial Students, Movies, and Tourism

Authors: Hahm, Jeeyeon; Upchurch, Randall; Wang, Youcheng

Source: Tourism Analysis, Volume 13, Number 2, 2008 , pp. 189-204(16)

Publisher: Cognizant Communication Corporation

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Abstract:

This study examines the degree to which the leisure activity of "going to a movie film" influences an individual's image formation process, and therefore desire to visit the portrayed tourist destination. The results of this single case study are twofold. First, demographic differences occur between pretest and posttest measures of destination attributes as the result of exposure to a destination specific movie, and second, the desire to visit the film locations as expressed in the movie significantly vary by gender, age, and ethnicity.

Keywords: COHORTS; DESTINATION TOURISM; IMAGE; MILLENNIAL GENERATION; MOVIES

Document Type: Research article

DOI: http://dx.doi.org/10.3727/108354208785664229

Publication date: 2008-03-01

More about this publication?

The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.