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Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.

Publisher: Cognizant Communication Corporation

Volume 12, Numbers 5-6, 2007
Purchase this issue

Introduction: Building Destination Brands

Introduction: Building Destination Brands
pp. 339-343(5)
Authors: Gnoth, J.; Baloglu, S.; Ekinci, Y.; Sirakaya-Turk, E.

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Articles

The Structure of Destination Brands: Leveraging Values
pp. 345-358(14)
Author: Gnoth, Juergen

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The Alps: Challenges and Potentials of a Brand Management
pp. 359-369(11)
Authors: Pechlaner, Harald; Raich, Frieda; Zehrer, Anita

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Building a Place Brand: A Case Study of Surrey Hills
pp. 371-385(15)
Authors: Niininen, Outi; Hosany, Sameer; Ekinci, Yuksel; Airey, David

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Pottery, Pride, and Prejudice: Assessing Resident Images for City Branding
pp. 397-407(11)
Authors: Phillips, Linda; Schofield, Peter

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Brand Cairns: An Insider (Resident) Stakeholder Perspective
pp. 409-417(9)
Authors: Merrilees, Bill; Miller, Dale; Herington, Carmel; Smith, Christine

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Destination Brand Personality: Visitor Perceptions of a Regional Tourism Destination
pp. 419-432(14)
Authors: Murphy, Laurie; Benckendorff, Pierre; Moscardo, Gianna

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Host Image and Destination Personality
pp. 433-446(14)
Authors: Ekinci, Yuksel; Sirakaya-Turk, E.; Baloglu, Seyhmus

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Towards a Competitive Destination Brand in a Mass Market
pp. 463-471(9)
Authors: Cai, Liping A.; Qiu, Henry; Li, Guoxin

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A Managerial Approach to Positioning and Branding: Eponymous or Efficient
pp. 473-483(11)
Authors: Kendall, K. W.; Gursoy, Dogan

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Research Notes

Perceptions of the Last Privately Funded Olympic Games: The Atlanta Case
pp. 485-491(7)
Authors: Mihalik, Brian J.; Madanoglu, Melih

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Heritage Attractions and the Case of the Dutch Windmills
pp. 493-497(5)
Author: Moufakkir, Omar

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