Home >> Tourism Analysis, Volume 12, Numbers 5-6
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The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.

Publisher: Cognizant Communication Corporation

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Volume 12, Numbers 5-6, 2007
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Introduction: Building Destination Brands

Introduction: Building Destination Brands
pp. 339-343(5)
Authors: Gnoth, J.; Baloglu, S.; Ekinci, Y.; Sirakaya-Turk, E.

Articles

The Structure of Destination Brands: Leveraging Values
pp. 345-358(14)
Author: Gnoth, Juergen

The Alps: Challenges and Potentials of a Brand Management
pp. 359-369(11)
Authors: Pechlaner, Harald; Raich, Frieda; Zehrer, Anita

Building a Place Brand: A Case Study of Surrey Hills
pp. 371-385(15)
Authors: Niininen, Outi; Hosany, Sameer; Ekinci, Yuksel; Airey, David

The "Sleeping Giant": Leisure Tourism Branding of a Business Tourism Destination
pp. 387-396(10)
Author: Daniels, Margaret J.

Pottery, Pride, and Prejudice: Assessing Resident Images for City Branding
pp. 397-407(11)
Authors: Phillips, Linda; Schofield, Peter

Brand Cairns: An Insider (Resident) Stakeholder Perspective
pp. 409-417(9)
Authors: Merrilees, Bill; Miller, Dale; Herington, Carmel; Smith, Christine

Destination Brand Personality: Visitor Perceptions of a Regional Tourism Destination
pp. 419-432(14)
Authors: Murphy, Laurie; Benckendorff, Pierre; Moscardo, Gianna

Host Image and Destination Personality
pp. 433-446(14)
Authors: Ekinci, Yuksel; Sirakaya-Turk, E.; Baloglu, Seyhmus

Different Tourists—Different Perceptions of Different Places: Accounting for Tourists' Perceptual Heterogeneity in Destination Image Measurement
pp. 447-461(15)
Authors: Dolnicar, Sara; Huybers, Twan

Towards a Competitive Destination Brand in a Mass Market
pp. 463-471(9)
Authors: Cai, Liping A.; Qiu, Henry; Li, Guoxin

A Managerial Approach to Positioning and Branding: Eponymous or Efficient
pp. 473-483(11)
Authors: Kendall, K.W.; Gursoy, Dogan

Research Notes

Perceptions of the Last Privately Funded Olympic Games: The Atlanta Case
pp. 485-491(7)
Authors: Mihalik, Brian J.; Madanoglu, Melih

Heritage Attractions and the Case of the Dutch Windmills
pp. 493-497(5)
Author: Moufakkir, Omar

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