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The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.

Publisher: Cognizant Communication Corporation

Volume 12, Numbers 5-6, 2007

Introduction: Building Destination Brands

Introduction: Building Destination Brands
pp. 339-343(5)
Authors: Gnoth, J.; Baloglu, S.; Ekinci, Y.; Sirakaya-Turk, E.

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Articles

The Structure of Destination Brands: Leveraging Values
pp. 345-358(14)
Author: Gnoth, Juergen

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The Alps: Challenges and Potentials of a Brand Management
pp. 359-369(11)
Authors: Pechlaner, Harald; Raich, Frieda; Zehrer, Anita

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Building a Place Brand: A Case Study of Surrey Hills
pp. 371-385(15)
Authors: Niininen, Outi; Hosany, Sameer; Ekinci, Yuksel; Airey, David

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Pottery, Pride, and Prejudice: Assessing Resident Images for City Branding
pp. 397-407(11)
Authors: Phillips, Linda; Schofield, Peter

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Brand Cairns: An Insider (Resident) Stakeholder Perspective
pp. 409-417(9)
Authors: Merrilees, Bill; Miller, Dale; Herington, Carmel; Smith, Christine

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Destination Brand Personality: Visitor Perceptions of a Regional Tourism Destination
pp. 419-432(14)
Authors: Murphy, Laurie; Benckendorff, Pierre; Moscardo, Gianna

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Host Image and Destination Personality
pp. 433-446(14)
Authors: Ekinci, Yuksel; Sirakaya-Turk, E.; Baloglu, Seyhmus

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Towards a Competitive Destination Brand in a Mass Market
pp. 463-471(9)
Authors: Cai, Liping A.; Qiu, Henry; Li, Guoxin

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A Managerial Approach to Positioning and Branding: Eponymous or Efficient
pp. 473-483(11)
Authors: Kendall, K. W.; Gursoy, Dogan

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Research Notes

Perceptions of the Last Privately Funded Olympic Games: The Atlanta Case
pp. 485-491(7)
Authors: Mihalik, Brian J.; Madanoglu, Melih

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Heritage Attractions and the Case of the Dutch Windmills
pp. 493-497(5)
Author: Moufakkir, Omar

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