Understanding Differences in Tourist Motivation Between Domestic and International Travel: The University Student Market

Author: Kim, Kakyom

Source: Tourism Analysis, Volume 12, Numbers 1-2, April 2007 , pp. 65-75(11)

Publisher: Cognizant Communication Corporation

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While travel motivation is a key concept to predict travel behaviors, the concept has not much been highlighted by tourism researchers in the student market. Thus, the current study was intended to determine push and pull motivational factors of US university students and to assess whether the motivational factors significantly differed between domestic travel and international travel. A total of 1,761 responses obtained from an e-mail/Internet-based survey were analyzed. Factor analysis suggested eight push factors and six pull factors. Independent samples t-test and the chi-square statistic indicated substantial differences as well as similarities in the factors and sociodemographic characteristics between the two types of travel, correspondingly. Both theoretical and practical implications based on the findings are discussed, which may prove beneficial to travel destination marketers and businesses.
More about this publication?
  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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