Skip to main content

Relationship between Satisfaction and Future Behavior

Buy Article:

$25.00 plus tax (Refund Policy)

Studies have been carried out on satisfaction and international pleasure travel. Some have related satisfaction and past visits to a particular destination with intentions to recommend it, to revisit it, and to visit other destinations in its area. This study arose from reconsideration of research on satisfaction and stated intentions of travelers from Britain and Germany to Mallorca and Turkey. Analysis confirmed that satisfaction is a significant predictor of stated intentions and that contingent factors moderate the influence of satisfaction on intentions. Explaining limited variance led to the logical examination of why the explanation was not better. It is concluded that variance explanation was low because segments had particular satisfaction–likelihood relations and because satisfaction and likelihood responses were ambiguous. Sources of variation that can be controlled are identified. They include some first-time visitors not being likely to return regardless of satisfaction; personal satisfaction responses not reflecting what the party will do; and likelihood responses not having a clear meaning. Practical and research implications are presented.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics


Document Type: Research Article

Publication date: 2006-12-01

More about this publication?
  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more