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Sars in China: Tourism Impacts and Market Rejuvenation

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In an increasingly turbulent world, the tourism industry is forced to respond to external factors that are beyond its control. This article examines the consequences of SARS for tourism in Beijing and elsewhere in China and the initiatives that were taken to revive the tourism economy. The SARS episode is divided into four stages: preliminary, crisis, recovery, and normalization. Although severe, the impact of SARS was short-lived, partly because the Chinese authorities took prompt actions to address the crisis, particularly through product repackaging and new marketing initiatives.
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Keywords: BEIJING; CHINA; IMPACTS; MARKETING; SARS

Document Type: Research Article

Publication date: 2006-12-01

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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