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Destination Image: The Case of Turkey

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Abstract:

Despite ample tourism assets and several decades of tourism development, Turkey still does not have a competitive edge in international tourism. A relatively negative image and/or lack of image are cited as one factor among several others in Turkey's low tourism arrivals and revenues relative to other Mediterranean destinations. Few researchers have measured the image of Turkey and even fewer have done so in the context of international travel. In this study, Turkey's image as an international travel destination was measured using a student population from the US. The findings confirm previous research in terms of Turkey's negative image shaped by stereotypical conceptions rather than factual information. Managerial implications and suggestions for future research are provided.

Keywords: DESTINATION IMAGE; IMAGE FORMATION; IMAGE MANAGEMENT; IMAGE MEASUREMENT; IMAGE OF TURKEY

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/108354206778001567

Publication date: June 1, 2006

More about this publication?
  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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