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Ratios of Tourist Experience: It was the Best of Times it was the Worst of Times

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Much like Charles Dickens' prelude to A Tale of Two Cities, stories tourists give of their destination experience tend to develop from an amalgam of positive and negative encounters. To understand best and the worst experiences researchers often consider using qualitative data to extract insights. Several approaches for analyzing self-report feedback on performance exist, yet the most frequently used approach asks tourists to provided written accounts of critical incidents, positive and negative experiences, that occurred during their destination visit. A content analysis of comments from 987 visitors was used to generate an overall account of the destination. Ratios of best and worst experiences with different attributes provide a report of strengths and weaknesses for industry action, and offer a template for destination researchers intent on describing experienced-based performance.
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Keywords: ATTRIBUTE RATIOS; CRITICAL INCIDENTS; PERFORMANCE EVALUATION; TOURIST EXPERIENCE

Document Type: Research Article

Publication date: 2005-09-01

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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