Tourism Strategic Marketing Planning: Challenges and Opportunities for Tourism Business Sector in Egypt

Author: Eraqi, Mohammed I.

Source: Tourism Analysis, Volume 10, Number 2, 2005 , pp. 197-201(5)

Publisher: Cognizant Communication Corporation

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Abstract:

The results of this study proved that the tourism business sector managers in Egypt have positive attitudes towards the importance of tourism strategic marketing as a way to improve their companies' operating efficiency. However, there is still a degree of misunderstanding to the concept of tourism strategic marketing and most of them are dealing with it as a tool or a policy to implement tourism marketing functional objectives.

Keywords: STRATEGY; PLANNING; TOURISM; SCALE; MARKETING; MISSION

Document Type: Research article

Publication date: 2005-04-01

More about this publication?

The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.