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IMPORTANCE—PERFORMANCE ANALYSIS: SOME RECOMMENDATIONS FROM AN ECONOMIC PLANNING PERSPECTIVE

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Abstract:

Importance–Performance Analysis (IPA) is a popular, low-cost, easily understood way to organize information about the attributes of a product or service and provide intuitively appealing strategies for a business to set priorities for potential change. A variety of criticisms have been aimed at IPA and a number of extensions and modifications have been suggested to deal with these; but, to our knowledge, there has been no attempt to evaluate its overall usefulness as an economic planning tool. This article investigates linkages between IPA and the economic principles underlying several stages in the strategic planning process in an effort to determine the appropriate role for IPA and to provide recommendations for its use.

Keywords: Economic analysis; Importance—performance analysis (IPA)

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/1083542041437576

Affiliations: 1: *Department of Environmental and Natural Resource Economics, University of Rhode Island 2: †Institute for New Hampshire Studies, Plymouth State University

Publication date: January 1, 2004

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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