Skip to main content

A CORRESPONDENCE ANALYSIS OF SOURCES OF INFORMATION USED BY FESTIVAL VISITORS

Buy Article:

$25.00 plus tax (Refund Policy)

Abstract:

Information sources used by festival visitors need to be examined due to the increasing competition within the events sector as a result of growth in the number and size of events being staged. The article provides an analysis of a visitor profile of a major wine festival staged in the Swan Valley wine region of Western Australia (WA). A survey was conducted over the five weekends of the staging of the 2002 festival. Data were analyzed using correspondence analysis techniques to underpin the underlying dimensionalities of the sources of information based on age groups, group composition, and usual place of residence of intrastate, interstate, and international visitors. Results indicate that the most common source of festival information was personal through word-of-mouth across all visitor groups. Other sources of information that also had some significance include newspapers and radio. The results provide information for developing a theoretical framework for events information search behavior, and managerial implications for festival organizers are presented.

Keywords: Correspondence analysis; Events; Festivals; Information sources

Document Type: Research Article

DOI: http://dx.doi.org/10.3727/1083542041437602

Affiliations: 1: *School of Marketing, Curtin University of Technology, Australia 2: †School of Management, Curtin University of Technology, Australia

Publication date: January 1, 2004

More about this publication?
  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
cog/ta/2004/00000009/F0020001/art00005
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more