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The purpose of this article is to present one approach for identifying group images of proposed tourism resort developments utilizing Personal Construct Theory, a Modified Repertory Grid, and multidimensional scaling analysis. These methods are applied in the evaluation of two tourism resort developments proposed for the Town of Canmore: a rapidly developing Canadian Rocky Mountain town situated approximately 90 kilometers west of Calgary and 15 kilometers east of Banff National Park in Alberta, Canada. This article shows how preliminary in-depth personal interviews can be designed to elicit bipolar constructs about tourism resort developments that are specific to cognitive dimensions associated with 1) the physical environment and sustainable development and 2) community environment and quality of life. A final questionnaire distributed to stakeholder groups of permanent residents and those with development interests collected ratings of the bipolar constructs relative to the two controversial tourism resort development projects. Questionnaire data were analyzed using multidimensional scaling to define and compare collective resort-specific images by resident and developer stakeholder groups. Results indicated between-group contrasts for destination images that are discussed within the context of the usefulness of the methodology.

Keywords: Group images; Multidimensional scaling analysis; Personal Construct Theory; Tourism resort developments

Document Type: Research Article


Affiliations: Department of Geography, University of Calgary, 2500 University Drive NW, Calgary, Alberta, T2N 1N4 Department of Earth Sciences, Science and Technology, Mount Royal College, Calgary, Alberta, T3E 6K6

Publication date: 2004-01-01

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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