Skip to main content


Buy Article:

$25.00 plus tax (Refund Policy)

This article discusses sweepstakes as a viable tool in promoting international tourism. The concept of sweepstakes is defined and explained. Various actual sweepstakes promotions used by different countries to promote their tourism are presented as examples. It is evident that well-planned and executed sweepstakes promotions can help move potential tourists through some steps of the hierarchy of effects model to the point of desire to visit the sponsoring country. A sophisticated database can be developed from sweepstakes entrants, which could be used to design more effective relationship marketing strategies. Several managerial implications of targeted sweepstakes and the steps for designing successful sweepstakes promotions are presented.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Keywords: Database; Destination promotion; International tourism; Sales promotion; Sweepstakes; Tourism marketing

Document Type: Research Article

Affiliations: Department of Management and Marketing, Pittsburg State University, 1701 S. Broadway, Pittsburg, KS 66762

Publication date: 2004-01-01

More about this publication?
  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more