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MEASURING TOURIST SATISFACTION WITH MULTIPLE DESTINATION ATTRIBUTES

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This study is an assessment of the findings of a single instrument distributed among four different groups of tourists visiting Mallorca (Spain) and Mugla (Turkey) in the summer of 1998. Its objective was to investigate the strength and importance of each destination attribute on the level of tourists' satisfaction and their intentions of recommendation and repeat visitation. The findings suggest that the impact of an attribute on the overall tourist satisfaction, the intention of recommendation, and repeat visiting is influenced by multiple attributes and differs from one customer group and from one destination to another.
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Keywords: British tourists; German tourists; Spain; Tourist satisfaction; Turkey

Document Type: Research Article

Affiliations: School of Tourism and Hotel Management, Mugla University, 48000, Mugla, Turkey

Publication date: 2002-12-01

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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