RESEARCH NOTE: An Examination of Destination-Originated (Pull) Factors

Authors: Gavcar, Erdoğan¹; Gursoy, Dogan²

Source: Tourism Analysis, Volume 7, Number 1, 2002 , pp. 75-81(7)

Publisher: Cognizant Communication Corporation

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Abstract:

Travelers from six countries/regions who were vacationing in one of the six vacation destinations of Mugla, Turkey, were interviewed in order to identify the destination-originated (pull) factors that are likely to influence travelers' destination choice behavior. Results indicated six destination-originated (pull) factors had significant impact on travelers' decision to choose Turkey as the vacation destination over other possible vacation destinations. These significant destination-originated (pull) factors are: the perception of the cost of accommodations, cost of others such as souvenirs, type of accommodations offered, quality of food, environmental concerns at the lodging facilities, and historical and cultural attractions. Five of the destination-originated (pull) factors had positive impact on travelers' decision to choose Turkey as a vacation destination while the cost of others such as souvenirs had a negative impact.

Keywords: Destination choice behavior; Turkey; Number of visits; Perceptions of prices; Perceptions of quality; Perceptions of attractions

Document Type: Short communication

Affiliations: 1: *Mugla University, College of Business and Economics, Management Department, Mugla, Turkey 2: †Washington State University, College of Business and Economics, Hotel and Restaurant Administration, Pullman, WA 99164-4742

Publication date: 2002-01-01

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The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.